Tuesday, April 21, 2009

Increase your checkout conversion

One strategy for increasing your checkout conversion is to provide more payment options at checkout. According to Global Collect, an international payments provider, merchants can increase their conversion rate by over 20% by offering three or more payment options. This is especially true when your store caters to an international customer base.

source: http://www.globalcollect.com

Research shows that depending on country, and demographic group, consumers indicate that given equivalent pricing and product, accepting the payment type they prefer is a key influencer in their purchase decision.

No comments:

Post a Comment