Thursday, April 23, 2009

China's online payment services ride e-commerce boom

E-commerce is booming in China as consumers and vendors look to the Internet to save money in tough economic times, but the main beneficiary of their migration may be online payment providers.

Chinese payment providers like 99Bill Corp. have soared on the growth of Internet shopping, changing user attitudes and their own success at offering new payment options in a country where credit cards remain rare.

More at: The Industry Standard

Tuesday, April 21, 2009

Increase your checkout conversion

One strategy for increasing your checkout conversion is to provide more payment options at checkout. According to Global Collect, an international payments provider, merchants can increase their conversion rate by over 20% by offering three or more payment options. This is especially true when your store caters to an international customer base.


Research shows that depending on country, and demographic group, consumers indicate that given equivalent pricing and product, accepting the payment type they prefer is a key influencer in their purchase decision.

Monday, April 20, 2009

BusinessWeek article on Alibaba

How China's Alibaba Is Surviving and Thriving

Jack Ma says he saw it coming. Over a year ago, when Lehman Brothers and Washington Mutual were still going concerns, many business leaders and economists in Asia thought China would avoid damage from America's deepening financial mess. Ma, founder and chairman of e-commerce power, wasn't one of them.


Friday, April 17, 2009

Movements in China

The latest development came Thursday, when eBay said it would pay up to $1.2 billion for Gmarket, an online marketplace in South Korea that it hopes will be a springboard into other parts of Asia, where it has had limited success.

Read more at: E-Bay moves into Asia

Chinese internet giant Alibaba Group has partnered with Japanese apparel retailer Fast Retailing Co for online sales in China, the Wall Street Journal reported. Fast Retailing’s flagship clothing chain Uniqlo will collaborate with, Alibaba’s consumer e-commerce site in which customers can make purchases either from branded stores or from other users via online auctions.

Read more at: Alibaba's new partnership

Tuesday, April 14, 2009

International Payment Risk

Whenever you bring payment risk into a conversation you need to balance the need to prevent fraud with your desired sales conversion. Internationally, purchasing patterns differ depending on the country and payment type. You may need to tweak some of your parameters including address verification systems (AVS) and card authentication tools.

There are three categories payment risk falls under:

1. Credit – the risk that a customer will not have sufficient funds

2. Fraud – the risk that payments are accepted with deceptive information

3. Repudiation – the risk that a customer does not honor their payment (charge-backs)

It is best to work with a payment specialist that understands the global market when deploying your payment solution. Many markets are still fragmented and a misstep while navigating the global payment marketplace can set you back several months.

Australian Spam Act

Australia’s Spam Act of 2003 regulates the practice of sending unsolicited commercial electronic messages, as well as the use of address-harvesting software. Violators are subject to civil penalties and injunctions. The Australian Spam Act entered into force on April 11, 2004, and was revised in December 2005. Following, there is a brief description of the scope of this act.

More information at Internet Business Law Services

Monday, April 13, 2009

Tango Marketing with Argentina

So, I’m doing the tango in Buenos Aires…. I’m in all black and she adorns a velvety blue … And then I wake up….

In the real world I am helping a prospect look into payment processing solutions in Argentina. As always I started to dive into their marketing efforts and provided some insight that they found useful. So – long story short, I thought I would share some of the conversation here.

The rules to promoting a website internationally are the same wherever you go; create localized content, localized keywords, register local domain names, and then promote it through local search engines, affiliate marketing, online and offline branding and promotions.

Pay-Per-Click campaigns on targeted Argentine websites and search engines is great for immediate results.

The top level domain in Argentina is .ar.

Top search engines:

Google Argentina
Yahoo! Argentina